Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Tuesday, April 9, 2013

Local Business Marketing Startup Circl Ties Facebook To Foot Traffic, Courtesy Of Mobile Measurement Tools

Circl a new startup helping businesses run online promotions using social media and email marketing, is launching today with already over 1,000 customers who have signed up for the platform, over 100 of which who have since gone live. Although there are plenty of competitors in this general space, what makes Circl interesting is the way it ties into mobile in order to track the success of various promotional campaigns.

Founded by Soso Sazesh and Neej Gore, who bring their own experience with both search engine marketing (SEM) and performance marketing to the new company, the two were inspired to create Circl to address a need in the local space.

“The way you do online marketing, it’s very metrics focused. It’s focused on ROI,” explains Sazesh. “And when you look at what’s available for local businesses, it’s very expensive – you have to give away 75 percent of what you’re selling with certain companies – or you run promotions on Facebook and Twitter, or on your email marketing lists, and you don’t know what’s actually driving people in,” he says.

Circl wants to close that gap by actually tracking the conversions from social media and email to real-world foot traffic, letting business owners know which promotions really worked. To do so, the platform allows the business to set up a promotion using Circl’s centralized dashboard, which they can then share out to Facebook, Twitter, email or elsewhere. When the customer clicks the link, they’re prompted to enter their phone number which sends the offer or deal via text to their phone.

Once in store, the customer clicks the link in the text at point-of-sale, which verifies that they’re actually there using the phone’s geo-location capabilities. But it also identifies the source of the promotion, allowing the business owner to better understand things like which channels work better than other, which promotions send more customers, how many people came in for a particular deal, and more.

circl-dashboard

By gathering this data, businesses can then improve the way they advertise, and increase conversions. However, Circl will take things a step further, too, by also making suggestions and offering optimizations out of the box.

The system uses machine learning, Sazesh tells us. It first aggregates data across its own customer base, so it understands how businesses in a particular region perform, or how businesses in that same category perform (e.g. how other local pizza places perform). Of course, for these recommendations to be powerful, Circl needs to gain significant traction. If it can achieve that, a future step may allow businesses to not only get recommendations as to how to proceed, but may also be able to compare themselves to others in their same space.

But for now, the company is focused simply on onboarding new businesses, taking advantage of the founders’ SEM experience in user acquisition efforts. The immediate priority is figuring out which channels should come next (Foursquare and Yelp are on the roadmap, Sazesh notes). The long-term goal is to be channel agnostic, and to help customers not only launch and track promotions, but also increase their presence on social media in order to better support those goals.

Pricing starts at $99 per month for up to three locations, and enterprise pricing is also available. AngelPad-backed Circl is currently raising seed funding.


Circl allows local businesses to create and distribute promotions across email, twitter, and facebook - all from one place. Circl uses location technology to track customer visits attributed to a given promotion. This allows Circl to provide deep insights and recommendations into what type of promotions perform best, on which channels, and when.

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Slim For iPhone Helps You Keep Up With Facebook, LinkedIn And More, Without Obsessively Checking For Updates

In our state of continued information overload, and because of the growing number of services which we have to check in order to keep up with the information that matters to us, things get missed by even the most active social media users. A new startup called Slim wants to change that, and is today launching an iOS application which allows you to discover and be alerted to the most important life events from your friends and colleagues – like births, anniversaries, job changes, and more.

Today, there are already a number of companies attempting to make sense out of the noise that’s out there by leveraging the data on social services, then applying their own unique algorithms to present things you shouldn’t have missed. For example, I have a folder on my iPhone dubbed “Summarize” filled with apps that do similar things to Slim (or at least play in the same general news summary space), including things like Prismatic, Clipped, Thirst, undrip, Wavii, Circa, Antenna, NewsWhip, and, until recently, Summly. Some of these are more focused on summarizing news stories, while others are meant to filter through your social media accounts, like Facebook or Twitter, for example.

But, combined, what they point to is that we’re now in search of tools that help us address the real-time nature of information flow and what it’s doing to our abilities to keep up and stay engaged. Just because news moves in real-time, that doesn’t mean people do.

Slim’s app is slightly different from apps that merely summarize Facebook or Twitter in that its focus, as CEO Yair Levin explains, is also on the business user, not only the consumer. “We are targeting business users who have little time but want to stay aware of opportunities and reasons to get in touch with friends and clients, active social media users who need a ‘safety net’ to ensure they don’t miss an important update from one of their networks and infrequent users who just want the highlights from social media,” he says.

The app uses natural language processing to build users a customized feed of all the important activity across Facebook and LinkedIn, and it sends out push notifications when a major milestone occurs. As you swipe through the updates that appear, you can also train Slim even further by starring the updates you appreciated and marking those you don’t want to see again. The app will learn your preferences in time, becoming more relevant the more you use it.

comment-slimIn addition, Slim takes things a step further than some others do, by allowing you to not only view the updates, but also respond. What’s clever here is that the app doesn’t just allow you to respond via the social network (e.g. by commenting on the post itself on Facebook), it also offers other real-world mechanisms for reaching out, including text messages, calls, emails, and it even connects you to Gifts.com if the announcement requires a gift. Handy.

Slim users can opt to receive a weekly or daily digest of their updates, as well, which works as another good way to stay on top of what’s happening, even when you haven’t had time to check the app or the social networks yourself. (Note that the weekly digest email is switched on by default.)

As of today’s launch, only Facebook and LinkedIn are supported, but the plan is to add Twitter, Instagram, Google+, Salesforce and Yammer in the next month or so. Based in San Francisco, Slim’s co-founders include two Israelis, CEO Yair Levin and CTO Zeev Vax. Currently a team of four, Slim has closed on $200,000 in seed funding from G7 Ventures, and the round is ongoing.


SOCIAL MEDIA FOR BUSY PEOPLE Slim discovers the most important updates from your friends and family on Facebook, LinkedIn and more. It makes it easy to respond and show you care, so you never miss out and are always there when it matters. 1) DISCOVER IMPORTANT MOMENTS Slim sorts through your social networks, recognizes the most important events and delivers them in a clean and simple format. Simply connect your Facebook, LinkedIn and others to come, and Slim discovers your...

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Facebook Phone Review: “HTC First” Decorates Home With Extra Alerts But A Shabby Camera

After years of rumors, the Facebook Phone aka the HTC First finally launches April 12th for $99 on AT&T. It’s light and supple, plus comes with a suped-up version of Facebook Home pre-installed that pipes in non-Facebook notifications, but the 5MP Camera is a let down. If you’re highly social, want a mid-range handset, crave email alerts, and aren’t a photo buff, the First could be a great fit.

Considering this is Facebook’s first time really getting its hands dirty with a handset, I was very impressed with the First. Its comfy feel and soft edges make it a joy to hold. The 720p, 341 PPI screen is sharp, though not blazingly bright.

Facebook PhoneFacebook’s launcher replacement runs great on the First’s modified version of Android Jelly Bean 4.1, which is responsive and fun to play with. Home’s Facebook Chat/SMS multi-tasking is a game-changing efficiency booster, and the detailed screen makes laying back and watching Cover Feed photos stream by very relaxing. Unlike the downloadable version of Home that becomes available for five other handsets on Friday, the optimizations made to Android let the First display notifications from any app on your Home/lock screen, rather than just those from Facebook.

But in getting the price down to $99 on contract, Facebook and HTC sacrificed camera quality. Its 5MP can’t compete with the 8MP of the cameras on the iPhone 4S and Samsung Galaxy S III which crowd its price range. Home also buries access to camera beneath an extra tap, which might make you miss some spontaneous candids. You can disable Home completely, but that kind of defeats the purpose.

That’s my short take. Now let’s look a bit closer.

When I first got my hands on the HTC First during the demo session blitz after the launch event last week, I was so fixated on the Home software that the handset’s hardware kind of faded into the background. It wasn’t until I got my review unit that I realized that was the point. The First is designed to get out the way so you can focus on the people instead. It accomplishes that by feeling downright friendly in your palm.

The glass screen seems to curve down at the thin bezeled edges into the surrounding plastic case and its matte finish. There’s not a sharp edge to be found, nor any cold glass or aluminum. Rather than a triumph of industrial chic, the First feels cozy — dare I say sensual. It’s thin, and the plastic helps keeps the weight down despite the 4.3 inch screen. Between the rounded edges and sleek figure, it’s a breeze to slide into your pocket.

The First’s specs place it firmly in the mid-range handset market. That’s why HTC didn’t trumpet them too loudly at the launch event. But other than its camera, it holds its own in its class alongside the 4S and S III.

The LTE connection is very speedy, the screen is colorful and clear, and NFC is a nice bonus. The battery life is decent, but goes quick if you’ve got the brightness turned up to take advantage of Cover Feed. The last 15% of the battery seemed to drain infuriatingly quickly, which can be rough when you’ve been rationing and expect that much juice to get you to the end of the day. Thankfully the micro USB charger fills up relatively fast, though the phone won’t automatically turn back on once it’s banked sufficient electrons.

Here’s the First stacked up against the 4S and S III:

review-htc-first3

Facebook went out of its way to declare that Home doesn’t require a forked version of Android, and that it didn’t build some “Facebook OS” — except it did. Mark Zuckerberg noted that the First’s operating system was optimized for Home. Later, HTC confirmed to me it worked with Facebook to alter some of the Jelly Bean frameworks. This gives the HTC First’s version of Home a big improvement over the standard downloadable homescreen replacement app that also launches April 12th.

Facebook Home HTC Frist NotificationsThe First’s homescreen and lock screen can display big notification tiles for anything that appears in the Android notifications tray. This includes Facebook alerts about tags and likes, but also incoming emails, calendar appointments, Twitter replies, and more. The downloadable version of Home only shows Facebook notifications. Surfacing a wider set of alerts could attract more business-minded consumers, in contrast to the general opinion that the HTC First and Home are for teenagers.

As for the standard Home features, they work great, but are merely a reason to own some phone that can download it, which doesn’t have to be the First. Cover Feed fills your home and lock screens with a full-screen, one-story-at-a-time stream of the best updates from your news feed. It only works in portrait mode, which is a bit odd considering so many photos these days are shot in landscape. A Ken Burns-style slow pan effect makes sure you see most of an image in the 5 seconds before a new one slides in. If a friend shares a pure text update or link, you’ll see their cover photo behind words. The big images and large fonts on the sharp screen make Cover Feed a great laid-back experience, perfect for laying in bed. It makes the standard Facebook app’s news feed look sterile and stagnant by comparison.

My favorite feature of Home on the First was Chat Heads, the chat multi-tasking system. Incoming Facebook Messages and SMS appear as little bubbles of friends’ faces that persistently float over the top of whatever app you’re using as you navigate around the phone. Tap one and your message thread drops down in an overlay on top of your current screen, allowing you to look at something like a Map or Yelp, and then quickly open a conversation and relay information you just learned, bouncing back and forth without having to open and close the apps like with standard “multi-tasking” on iOS and Android.

To leave Home, you tap and hold your profile picture at the bottom of cover feed and drag it in one of three directions. Left for Facebook Messenger, right for the last app you used, and up to open your app favorites screen. You can customize this with whatever apps you want quicker access to, or swipe right to reveal your full list of apps.

You can turn off Home with a few taps of of the Home settings menu to get a more standard Android experience. If you don’t though, there are a few things you give up. Rather than being able to access Google Now and search from the home or lock screen, you have to open the app drawer and slide right to get access to the search box. You can luckily hold down the Home button on the First to instantly conjure these though.

What’s more problematic is that the standard Camera app is totally buried in the app drawer so you can’t access it for spontaneous candid shots. When you do get it open, the 5MP camera takes soft, almost blurry images, and is even worse in low light. This is the worst part of the HTC First.

Facebook Chat Heads Map Multi-TaskingFacebook’s goal is to wrestle more control of the mobile ecosystem away from Apple and Google, and the HTC First could be a smart initial move. The device isn’t perfect, and considering Facebook’s recent focus on photos, the lackluster camera seems incongruent. But Facebook’s probably wasn’t expecting to hit a home run on its first swing. It has a lot to learn, and by working closely with HTC it likely gained a ton of insight on what to do next.

It could be a long time, if ever, before Facebook has the skills to make a premier smartphone to challenge the latest Apple and Samsung models. But the mid-tier market is large and that’s Facebook’s game — scale. It wants to connect everyone, not just those with hundreds and hundreds of dollars to throw down on a handset.

The HTC First is aptly named. It’s just the first “Facebook Phone”. Facebook has devised the Home Program where it will offer other handset manufacturers guidance on how to fiddle with the versions of Android they run to optimize Home. It might take six months, but I expect some OEMs will bite. If you’re deadset on getting a Facebook Phone, this probably won’t be your only option.

In the end, if you want the latest mobile technology, the First lags behind. Still, it’s a great device beyond the camera. So if the HTC First’s strengths align with your priorities, go ahead and pre-order.


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Local Business Marketing Startup Circl Ties Facebook To Foot Traffic, Courtesy Of Mobile Measurement Tools

Circl a new startup helping businesses run online promotions using social media and email marketing, is launching today with already over 1,000 customers who have signed up for the platform, over 100 of which who have since gone live. Although there are plenty of competitors in this general space, what makes Circl interesting is the way it ties into mobile in order to track the success of various promotional campaigns.

Founded by Soso Sazesh and Neej Gore, who bring their own experience with both search engine marketing (SEM) and performance marketing to the new company, the two were inspired to create Circl to address a need in the local space.

“The way you do online marketing, it’s very metrics focused. It’s focused on ROI,” explains Sazesh. “And when you look at what’s available for local businesses, it’s very expensive – you have to give away 75 percent of what you’re selling with certain companies – or you run promotions on Facebook and Twitter, or on your email marketing lists, and you don’t know what’s actually driving people in,” he says.

Circl wants to close that gap by actually tracking the conversions from social media and email to real-world foot traffic, letting business owners know which promotions really worked. To do so, the platform allows the business to set up a promotion using Circl’s centralized dashboard, which they can then share out to Facebook, Twitter, email or elsewhere. When the customer clicks the link, they’re prompted to enter their phone number which sends the offer or deal via text to their phone.

Once in store, the customer clicks the link in the text at point-of-sale, which verifies that they’re actually there using the phone’s geo-location capabilities. But it also identifies the source of the promotion, allowing the business owner to better understand things like which channels work better than other, which promotions send more customers, how many people came in for a particular deal, and more.

circl-dashboard

By gathering this data, businesses can then improve the way they advertise, and increase conversions. However, Circl will take things a step further, too, by also making suggestions and offering optimizations out of the box.

The system uses machine learning, Sazesh tells us. It first aggregates data across its own customer base, so it understands how businesses in a particular region perform, or how businesses in that same category perform (e.g. how other local pizza places perform). Of course, for these recommendations to be powerful, Circl needs to gain significant traction. If it can achieve that, a future step may allow businesses to not only get recommendations as to how to proceed, but may also be able to compare themselves to others in their same space.

But for now, the company is focused simply on onboarding new businesses, taking advantage of the founders’ SEM experience in user acquisition efforts. The immediate priority is figuring out which channels should come next (Foursquare and Yelp are on the roadmap, Sazesh notes). The long-term goal is to be channel agnostic, and to help customers not only launch and track promotions, but also increase their presence on social media in order to better support those goals.

Pricing starts at $99 per month for up to three locations, and enterprise pricing is also available. AngelPad-backed Circl is currently raising seed funding.


Circl allows local businesses to create and distribute promotions across email, twitter, and facebook - all from one place. Circl uses location technology to track customer visits attributed to a given promotion. This allows Circl to provide deep insights and recommendations into what type of promotions perform best, on which channels, and when.

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Facebook Phone Review: “HTC First” Decorates Home With Extra Alerts But A Shabby Camera

After years of rumors, the Facebook Phone aka the HTC First finally launches April 12th for $99 on AT&T. It’s light and supple, plus comes with a suped-up version of Facebook Home pre-installed that pipes in non-Facebook notifications, but the 5MP Camera is a let down. If you’re highly social, want a mid-range handset, crave email alerts, and aren’t a photo buff, the First could be a great fit.

Considering this is Facebook’s first time really getting its hands dirty with a handset, I was very impressed with the First. Its comfy feel and soft edges make it a joy to hold. The 720p, 341 PPI screen is sharp, though not blazingly bright.

Facebook PhoneFacebook’s launcher replacement runs great on the First’s modified version of Android Jelly Bean 4.1, which is responsive and fun to play with. Home’s Facebook Chat/SMS multi-tasking is a game-changing efficiency booster, and the detailed screen makes laying back and watching Cover Feed photos stream by very relaxing. Unlike the downloadable version of Home that becomes available for five other handsets on Friday, the optimizations made to Android let the First display notifications from any app on your Home/lock screen, rather than just those from Facebook.

But in getting the price down to $99 on contract, Facebook and HTC sacrificed camera quality. Its 5MP can’t compete with the 8MP of the cameras on the iPhone 4S and Samsung Galaxy S III which crowd its price range. Home also buries access to camera beneath an extra tap, which might make you miss some spontaneous candids. You can disable Home completely, but that kind of defeats the purpose.

That’s my short take. Now let’s look a bit closer.

When I first got my hands on the HTC First during the demo session blitz after the launch event last week, I was so fixated on the Home software that the handset’s hardware kind of faded into the background. It wasn’t until I got my review unit that I realized that was the point. The First is designed to get out the way so you can focus on the people instead. It accomplishes that by feeling downright friendly in your palm.

The glass screen seems to curve down at the thin bezeled edges into the surrounding plastic case and its matte finish. There’s not a sharp edge to be found, nor any cold glass or aluminum. Rather than a triumph of industrial chic, the First feels cozy — dare I say sensual. It’s thin, and the plastic helps keeps the weight down despite the 4.3 inch screen. Between the rounded edges and sleek figure, it’s a breeze to slide into your pocket.

The First’s specs place it firmly in the mid-range handset market. That’s why HTC didn’t trumpet them too loudly at the launch event. But other than its camera, it holds its own in its class alongside the 4S and S III.

The LTE connection is very speedy, the screen is colorful and clear, and NFC is a nice bonus. The battery life is decent, but goes quick if you’ve got the brightness turned up to take advantage of Cover Feed. The last 15% of the battery seemed to drain infuriatingly quickly, which can be rough when you’ve been rationing and expect that much juice to get you to the end of the day. Thankfully the micro USB charger fills up relatively fast, though the phone won’t automatically turn back on once it’s banked sufficient electrons.

Here’s the First stacked up against the 4S and S III:

review-htc-first3

Facebook went out of its way to declare that Home doesn’t require a forked version of Android, and that it didn’t build some “Facebook OS” — except it did. Mark Zuckerberg noted that the First’s operating system was optimized for Home. Later, HTC confirmed to me it worked with Facebook to alter some of the Jelly Bean frameworks. This gives the HTC First’s version of Home a big improvement over the standard downloadable homescreen replacement app that also launches April 12th.

Facebook Home HTC Frist NotificationsThe First’s homescreen and lock screen can display big notification tiles for anything that appears in the Android notifications tray. This includes Facebook alerts about tags and likes, but also incoming emails, calendar appointments, Twitter replies, and more. The downloadable version of Home only shows Facebook notifications. Surfacing a wider set of alerts could attract more business-minded consumers, in contrast to the general opinion that the HTC First and Home are for teenagers.

As for the standard Home features, they work great, but are merely a reason to own some phone that can download it, which doesn’t have to be the First. Cover Feed fills your home and lock screens with a full-screen, one-story-at-a-time stream of the best updates from your news feed. It only works in portrait mode, which is a bit odd considering so many photos these days are shot in landscape. A Ken Burns-style slow pan effect makes sure you see most of an image in the 5 seconds before a new one slides in. If a friend shares a pure text update or link, you’ll see their cover photo behind words. The big images and large fonts on the sharp screen make Cover Feed a great laid-back experience, perfect for laying in bed. It makes the standard Facebook app’s news feed look sterile and stagnant by comparison.

My favorite feature of Home on the First was Chat Heads, the chat multi-tasking system. Incoming Facebook Messages and SMS appear as little bubbles of friends’ faces that persistently float over the top of whatever app you’re using as you navigate around the phone. Tap one and your message thread drops down in an overlay on top of your current screen, allowing you to look at something like a Map or Yelp, and then quickly open a conversation and relay information you just learned, bouncing back and forth without having to open and close the apps like with standard “multi-tasking” on iOS and Android.

To leave Home, you tap and hold your profile picture at the bottom of cover feed and drag it in one of three directions. Left for Facebook Messenger, right for the last app you used, and up to open your app favorites screen. You can customize this with whatever apps you want quicker access to, or swipe right to reveal your full list of apps.

You can turn off Home with a few taps of of the Home settings menu to get a more standard Android experience. If you don’t though, there are a few things you give up. Rather than being able to access Google Now and search from the home or lock screen, you have to open the app drawer and slide right to get access to the search box. You can luckily hold down the Home button on the First to instantly conjure these though.

What’s more problematic is that the standard Camera app is totally buried in the app drawer so you can’t access it for spontaneous candid shots. When you do get it open, the 5MP camera takes soft, almost blurry images, and is even worse in low light. This is the worst part of the HTC First.

Facebook Chat Heads Map Multi-TaskingFacebook’s goal is to wrestle more control of the mobile ecosystem away from Apple and Google, and the HTC First could be a smart initial move. The device isn’t perfect, and considering Facebook’s recent focus on photos, the lackluster camera seems incongruent. But Facebook’s probably wasn’t expecting to hit a home run on its first swing. It has a lot to learn, and by working closely with HTC it likely gained a ton of insight on what to do next.

It could be a long time, if ever, before Facebook has the skills to make a premier smartphone to challenge the latest Apple and Samsung models. But the mid-tier market is large and that’s Facebook’s game — scale. It wants to connect everyone, not just those with hundreds and hundreds of dollars to throw down on a handset.

The HTC First is aptly named. It’s just the first “Facebook Phone”. Facebook has devised the Home Program where it will offer other handset manufacturers guidance on how to fiddle with the versions of Android they run to optimize Home. It might take six months, but I expect some OEMs will bite. If you’re deadset on getting a Facebook Phone, this probably won’t be your only option.

In the end, if you want the latest mobile technology, the First lags behind. Still, it’s a great device beyond the camera. So if the HTC First’s strengths align with your priorities, go ahead and pre-order.


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Facebook Asks You To Please Select Your Emotion

It could make us more willing to express how we feel. Or you could say it over-simplies our complex moods and lives. But today the Facebook status update box began offering the option to “share how you’re feeling or what you’re doing” through a drop-down menu of emoticons and media. We’re entering a more structured era of communication, where both friends and big data know exactly how we tick.

Facebook began testing the new sharing options in January, but only released screenshots. Now it appears the feature has been given to a much wider audience. It’s likely the beginning of a global or at least US or English language rollout. I’ve contacted Facebook for details. [Update: Facebook says "We are rolling this out to more people in the US."]  Most mentions I’ve seen of the feature have been from the United States, and many note the similarity to an old Myspace mood sharing option.

Facebook Mood 1

Once you have it, when you go to share a status update from Facebook’s desktop site or the mobile site m.facebook.com, you’ll see a smiley face button between the options to add a photo and select the privacy setting.

The button lets you select to share what you’re feeling, watching, reading, listening to, drinking, or eating. Each brings up a sub-menu of emotions, media, or nourishments. You can add an extra description if you want, and when you share the post will have “is feeling comfortable” with an emoticon or “watching Game Of Thrones” with an image and link to a piece of content’s Page at the end of your story.

Facebook Emoticon Sharing 2

Facebook’s little intro pop-up notifies you that “Details you add to posts also appear on your About page and other places on Facebook”. That means they could be used as recommendations for Pages, eventually wind up in Graph Search, or potentially even be used as ads shown to your friends. I go into detail of the business ramifications in my article from when the feature went into testing.

Facebook Activity Sharing 4

What’s just as fascinating as ads for Kleenex when we’re sad or where we sip our coffee influencing search result rankings is what the feature could do to two core ways we communicate on social media. We talk a lot about what we’re doing. The music we’re listening to, the TV shows we’re watching, and the places we’re getting drunk. By making it easier to formally tag these things, we provide a better gateway to experiencing them for our friends.

Rather than go searching for Robert Delong, my new favorite musician who sounds like the second coming of The Postal Service but with bass, I can select him from a smart type-ahead drop-down. Friends can then click through to his Facebook profile and hit the “Listen” button to automatically play him on their preferred streaming app. I didn’t have to go search for a YouTube link or even use Facebook’s search box and copy his Page’s URL. I browsed for and added what I wanted to share, all from within the status composer.

Facebook Emotions Posts

Then there’s the fuzzy side. Emotions. Sharing how we feel. To some it comes easy, with exclamation points, colorful language, or typed-in emoticons. For them, mood sharing could let them do it fast, and with a bonus little graphic that could draw people’s eyes. But to others, saying how they feel is tough. You might fear you can’t boil down emotions like anguish or dumbfounded excitement. That you’ll lose something in translation. And you might be right.

But the option to select and share a pre-constructed emotion could make some people more open than they usually are. And that’s whole point of Facebook.

Screen Shot 2013-04-09 at 2.21.47 AM


Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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